Ever wonder who is behind the brand? Here's a chance to find out. Big thanks to Mike Goldstein for having our marketing director on The C.A.N Report to share her passion for our products and the people of the fire service.
After following The C.A.N. Report online for years, we finally met Mike in person at FDIC 2025. We were proud to host him in our booth and he chatted with a variety of guests. Mike is a fantastic interviewer and exudes passion for not only the craft, but the people who pursue it.
We were surprised, yet flattered when he asked if Lydia would like to come talk about her role and experience in the fire service. Hopefully you all enjoy hearing her perspective and seeing a peek behind the curtain here at Mercedes. So have a listen and then stay tuned for Mike at our booth FDIC 2026...
Talking HOSE NERDS & HAIR COLOR...
In this episode, we get to learn about who Lydia Jackson is and what she does as the marketing director at Mercedes Textiles Limited. Lydia shares her journey into the fire service industry and her passion for advocating mental health and cancer awareness among firefighters.
She discusses the importance of understanding the science behind fire hoses, the innovative features of Mercedes products, and the significance of community engagement and feedback in shaping their marketing strategies. Lydia emphasizes the need for hands-on experience with fire equipment and the role of trust in building customer relationships.
The conversation also highlights the 'Know Your Hose' campaign and the importance of early cancer detection for firefighters, as well as what will Lydia choose for her next hair color... Have a listen on Spotify or watch the video below:
ABOUT THE PODCAST: Mike Goldstein hosts The C.A.N. Report – mission to bring the fire service and first responder community of New Hampshire to the masses. NH has such a rich history in the fire service, and so many talented individuals within the state. Mike aims to bring those departments and people to light. Of course, the fire service community spreads nationwide and we are all family. So along with speaking with his fellow brothers and sisters within NH, he invites people from around the Nation to tell their stories of the fire service, share their knowledge and passion to all of us.
ABOUT THE GUEST: Lydia Jackson is the Marketing Director at Mercedes Textiles, where for the past five years she’s been the voice and vision behind the brand. She’s known for building KnowYourHose.com into a go-to resource for firefighters, and for creating campaigns like Be Legendary and Make the Push that connect technical excellence with community impact. Lydia’s passion for the fire service runs deep—sparked through friendships, strengthened by advocacy for firefighter mental health and cancer prevention, and carried by a belief that “it’s not just hose; it’s about lives.” Beyond her role, she’s a proud advocate, a storyteller, and wild hair color chameleon.